Launching a new website is exciting — but without SEO, it may never reach the right audience. A strong SEO foundation ensures your website gets indexed, ranked, and found by potential customers from day one. Here’s a practical SEO checklist for a new website launch in 2025.
1. Technical SEO Essentials
- Set up SSL certificate (HTTPS) for security
- Ensure your site is mobile-friendly
- Optimise page speed (test with Google PageSpeed Insights)
- Submit your sitemap.xml to Google Search Console
- Check and fix crawl errors
2. Keyword Research & Strategy
- Identify your primary keywords relevant to your business
- Include long-tail keywords for local and niche targeting
- Map keywords to specific pages (home, services, blog)
3. On-Page SEO Setup
- Use clear title tags with primary keywords
- Write compelling meta descriptions for every page
- Structure content with H1, H2, H3 headings
- Add alt text for all images
- Ensure internal linking between pages
4. Content Preparation
- Launch with high-quality content (homepage, services, about, blog)
- Create localised content if targeting Melbourne customers
- Avoid duplicate or placeholder text (e.g., “Lorem ipsum”)
5. URL & Structure Optimisation
- Keep URLs short, descriptive, and keyword-rich
- Use hyphens instead of underscores
- Avoid messy parameters in important pages
6. Local SEO Setup
- Set up your Google Business Profile
- Ensure NAP (Name, Address, Phone) consistency across directories
- Add location-based keywords (e.g., Web Development Melbourne)
7. Analytics & Tracking
- Install Google Analytics 4 (GA4)
- Connect Google Search Console
- Set up conversion tracking (forms, phone calls, sales)
8. Backlink Building (Post-Launch)
- Reach out to industry directories, local partners, and blogs
- Share your launch on social media and press releases
9. Test Before Going Live
- Check all forms, CTAs, and buttons work properly
- Test across browsers (Chrome, Safari, Edge, Firefox)
- Test across devices (desktop, tablet, mobile)
Final Thoughts
A successful website launch isn’t just about design — it’s about visibility. Following this SEO checklist ensures your new website is ready to attract visitors, rank higher, and generate leads from day one.
At Mizara Studio, we guide businesses through every step of launching a search-friendly, conversion-ready website.